At Vivinx, we provide in-house digital marketing. Whether you need analytics, blogging, analytic driven advertising, social media content management, or another form of digital content marketing, we have you covered.
Digital marketing has proven to be one of the most successful long-term marketing strategies and highest return on investment for healthcare providers. Our team of talented and creative digital marketers can manage your digital content marketing, social media marketing, Google Adwords efforts, SEO, and much more!
Here are some of the benefits of digital marketing:
+ Through digital content marketing you can position yourself as an industry expert. When people are going online searching symptoms and find your content, they automatically will trust that you are able to give them the medical advice that they need, not only over the internet, but in real life, too.
+ It generates traffic. The entire point of a website is that it is essentially an online billboard for your brand. When people come to your website, they are immersing themselves in every aspect of your brand: the colors, the logo, your services. But, the problem is getting them to your website. Having amazing content out there will drive users who you wouldn't be able to even target in other marketing efforts to your website to learn about your practice.
+ Bulking up your SEO provides an effective means of targeting and capturing potential patients. You may be wondering "Why is SEO important for my practice, specifically?" Well, let's use an example: Mike just moved to town, and is looking for a doctor. He searches "best doctor in Kentucky," and goes with the practice that pops up first. An overwhelming majority of people find their services by conducting a quick Google search and scrutinizing reviews. Having an effective SEO campaign will ensure your practice maximizes potential patient conversions without any ad spend.
+ Healthcare providers are in the perfect industry to put content out online through blogging. Of all Google searches, a large majority of them are made up by people asking medical questions. "How can I make my headache go away?" "Why do I have a migraine?" "What makes my foot go numb?" People actually want to read content about their health and wellness, unlike a lot of other content that is out there that is more industry-specific. With that being said, you have every reason to want to take care of that. And, there will never be a lack of topics to write about that are health-related.
What're you waiting for? Contact us today to set up a free consultation to discuss your digital marketing needs!